At the 2024 NACS Show, Chester’s Chicken showcased its menu and brand experience to thousands of convenience store professionals during the industry’s premier annual event. The exhibit was designed as an immersive “walk-through” that mirrored a real store setup, giving attendees the chance to sample full-sized menu items such as savory Bourbon-glazed bites, flaky biscuits, and crispy chicken sandwiches while engaging in conversations about culinary innovation and franchise opportunities.
The event drew a wide range of brands and products, but Chester’s stood out by blending flavorful food with a showcase of its brand personality and operational approach. The samples highlighted the chain’s commitment to delivering bold, craveable flavors that appeal to on-the-go customers and convenience retailers alike. This presence helped reinforce Chester’s reputation as a player focused on both taste and industry relevance.
By combining a strong sampling strategy with face-to-face engagement, Chester’s used the NACS platform to strengthen relationships within the c-store ecosystem and drive awareness of its evolving menu and brand experience.
